After several tumultuous months, the quirky short-form video streaming service Quibi is calling it a day.<br />Following earlier reports that Quibi had been courting potential buyers, company leadership appeared to be looking to offload the service onto someone else.<br />Quibi bet big on its so-called Turnstyle technology that lets mobile users see two different perspectives depending on their phone’s orientation.<br />But on Wednesday, Quibi founder Jeffrey Katzenberg notified investors that he was indeed shutting the service down mere months after launching in April.<br />Gizmodo reports Katzenberg has repeatedly blamed the pandemic for Quibi’s failure to launch.<br />However, Quibi failed to meet viewers where they preferred to watch--particularly after the launch of rival services like Peacock and HBO Max.
