서울시 글로벌 브랜드 포럼... 서울시가 미래를 주도하려면?<br /><br />Seoul Metropolitan government on Wednesday held its 'Seoul Global Brand Forum'.<br />Throughout, distinguished scholars and experts from overseas gathered to offer their insights as to how the city of Seoul can lead the world in the post-coronavirus era.<br />Our Kim Yeon-seung has the full report.<br />Seoul city on Wednesday held its 5th 'Seoul Global Brand Forum',...under the name 'the future of city leadership.'<br />During the event, which was held online amid the COVID-19 pandemic, Seoul Metropolitan Government unveiled how the city can take the lead in shaping the world in the post-COVID-19 era...as well as improve its brand and identity.<br />Something which experts say is important.<br />"Decades of research prove that places with powerful and positive images trade at a premium. It's simply much easier and much cheaper for them to attract foreign investment, business and leisure visitors, talent, major events, and positive media attention."<br />Anholt, one of three overseas experts speaking at the forum, explains how, based on his research for the 'Good Country Index', contributing to the common good deeply affects a city's public image.<br />"If Seoul wants to do well, it must do good. Not do good only to its own citizens, but to people all around the world."<br />Along with Anholt, Guy Sorman, philosopher and economist and Jacques Attali, a social theorist and futurist also attended Wednesday's first session.<br />After offering their insights into how Seoul can be a city which leads, one of South Korea's hottest bands, 'Lee Nalchi' performed their hit song, "the Tiger is coming."<br />South Korean experts also took to the stage to discuss the steps Seoul city should take in the future.<br />Kim Yeon-seung, Arirang News<br />
