대박난 이날치x앰비규어스의 한국 홍보 콜라보<br /><br />International travel might be on hold, but that's not stopping the Korea Tourism Organization.<br />Its six videos promoting different regions of South Korea have been a big hit on social media.<br />Our Han Seong-woo met the driving factors behind the project's amazing success.<br />Over 110 MILLION views combined and still counting.<br />"Feel the Rhythm of Korea", a series of promotional videos made by the Korea Tourism Organization, has hit the jackpot on YouTube.<br />The six videos, one each for Seoul, Busan, Jeonju, Gangneung, Andong, and Mokpo, feature the music of alternative pop band Leenalchi and urban dance crew Ambiguous Dance Company.<br />"The harmony between us seems to have created a special force. I think the unfamiliarity is what's attracting people."<br />Leenalchi, one of the latest sensations in the domestic music scene, makes contemporary music inspired by 'gugak', or traditional Korean music.<br />Its four vocalists specialize in 'pansori', a Korean genre of musical storytelling that dates back to the Joseon dynasty.<br />"We're hoping the future will bring more success ... like entering the charts... perhaps even the Billboard "<br />By far the group's most successful track, "Tiger's Coming Down" tells a funky reinterpretation of "Sugungga", the folk tale of a turtle that sets out on a quest for a rabbit's liver to cure an ailing Dragon King.<br />"We're just musicians who joined together to perform what we're good at. We're thrilled that the videos have had so much attention and entertained lots of people."<br />Leenalchi didn't do it alone though.<br />Adding some dance moves to the band's melodies is the Ambiguous Dance Company, led by artistic director, Kim Bo-ram.<br />"That everything can fit so well together when we are doing our own, separate things almost feels like destiny in a way."<br />The choreographer, easily recognizable in the videos with his eyecatching beard, hopes dance can grow into a part of life that anyone can enjoy anywhere.<br />With the videos amassing views around the world, fusion gukak and dance may well be on their way to becoming a K-POP genre of their own.<br />Han Seong-woo, Arirang News.<br />
