Jay Z Launches <br />New Cannabis Brand.<br />Jay-Z has officially announced the<br />launch of his new cannabis brand, Monogram.<br />In a press release, Monogram is described as<br />seeking to “redefine what cannabis means.” .<br />The brand’s website says<br />Monogram marks a “new<br />chapter” in cannabis.<br />Defined by dignity, care and consistency.<br />It is a collective effort to bring you the best, and<br />a humble pursuit to discover what the best<br />truly means. Progress is endless, <br />Monogram, via statement .<br />The website also describes Monogram’s<br />creation process, boasting of “expert growers”<br />who give every plant “personalized attention.” .<br />Our batch-by-batch approach and unique<br />potency designation allow us to highlight<br />the nuances in between harvests and tell<br />you the story of every flower, <br />Monogram, via statement .<br />The brand, Monogram, is Jay-Z's first product<br />collaboration since he became the chief<br />brand strategist of Caliva last year.<br />At the time, he said he chose to<br />partner with the Northern California-based<br />dispensary because they were “the<br />best partner for [his] endeavor.”
