When it comes to decision-making, should you follow the numbers or your heart?<br /><br />What's more important to good decision-making, data or your instinct? "The truth is, you need both," says entrepreneur, investor, mentor and Netflix co-founder Marc Randolph. <br /><br />"Data is great, in that it can give you absolute certainty that the red button does 2.7% better than the blue button. But it will never tell you which of the 16.7 million colors you should test," he explains.<br /><br />The best thinkers, says Randolph, use data to inform their intuition, to explore and then validate their assumptions. "You are trying to create a culture of data-driven decision-making. What you want is less 'I think...' and more 'The data shows...'."<br /><br />Read more of Randolph's insights by picking up his instant-classic business book, That Will Never Work: The Birth if Netflix and the Amazing Life of an Idea. marcrandolph.com/the-book/<br /><br />Presented by Mastercard. Learn how Mastercard is helping bring local businesses into the digital economy at Mastercard.us/digitaldoors.
