Ulta Beauty to Open Mini Stores Inside<br />Hundreds of Target Locations.<br />On Tuesday, Ulta Beauty announced it<br />would be integrating miniature versions of its<br />store into Targets across the United States. .<br />The “shop-in-shop” will be 1,000 square feet<br />and feature more than 40 beauty brands.<br />It will also see the integration of<br />Ulta's virtual tool, GlamLab, which allows<br />customers to digitally try on makeup.<br />In addition, Ulta will train Target<br />employees to act as beauty consultants. .<br />According to Target CEO Brian Cornell,<br />the Ulta addition will begin to take place<br />in hundreds of Target stores in the<br />second half of 2021. .<br />The length of the partnership has not been<br />disclosed, but the expansion is expected to extend<br />to hundreds of additional Target stores over time.<br />Ulta CEO Mary Dillon said the new<br />partnership with Target signals the<br />two retailers “embracing a time of<br />change to innovate and to lead.” .<br />It will be showstopping … Target guests<br />will not miss it. They will see that something<br />new is happening, and I think they’ll want<br />to jump in and participate. , Ulta CEO Mary Dillon, via CNBC
