TikTok to Reach Approximately <br />1.2B Users in 2021, Study Says.<br />According to a report from app analytics <br />and market data website App Annie.<br />TikTok is on track to nearly triple its monthly active users in 2021 compared to 2018.<br />Part of TikTok’s success lies in the combination of user-generated content, short looping videos <br />and robust video editing tools, App Annie Senior Market Insights Manager Lexi Sydow, <br />via blog post.<br />TikTok represents a powerful opportunity for businesses to engage with a large global base of invested consumers, App Annie Senior Market Insights Manager Lexi Sydow, <br />via blog post.<br />TikTok continues to challenge the Trump <br />administration's executive order banning <br />the app unless it sells its U.S. operations <br />to an American company.<br />The tech company attempted to comply <br />by striking a deal with Walmart and Oracle, <br />but Defense Secretary Mike Pompeo said <br />it did not meet U.S. security standards.<br />Despite TikTok's efforts to communicate with the U.S. <br />Committee on Foreign Investment to rectify the situation, <br />there has been "no substantive feedback" from Trump.<br />According to CNBC, people familiar with the situation say TikTok hasn't heard from the Trump administration in weeks
