The TV personality and entrepreneur reveals her fearless approach to launching. <br /><br />Why did best-selling author and TV personality Kristin Cavallari decide to launch her own business? "I had this fire in me to prove everybody wrong!" she says.<br /><br />Cavallari is the CEO and founder of Uncommon James, a Nashville-based lifestyle brand, and explains that before starting her own thing, she faced frustration working on capsule collections in the fashion world. "At end of the day, I didn't have the complete creative freedom to do what I wanted and I was essentially answering to a team of people. And I felt as though I really understood my girl, my customer, because she is me. And I felt as though I was constantly running up against a wall and I just wanted to do what I wanted to do." <br /><br />And so she went for it, admittedly a bit blindly. "I didn't go to business school, I didn't launch Uncommon James with a business plan — I just launched!"<br /><br />She says she didn't set KPIs and do all of the things a business is "supposed to do" because, she laughs, "I didn't know what all of that stuff was!"<br /><br />But that was the beauty of it for her. "I was just doing it because I was excited about it and wanted to get it out there." Her approach has worked out just fine for Cavallari. Uncommon James now has over 90 employees and puts out a variety of lifestyle products that pulled in over $20 million in revenue last year. No plan? No problem!<br /><br />Presented by Mastercard. Learn how Mastercard is helping bring local businesses into the digital economy at Mastercard.us/digitaldoors
