In a bid to save their hard-earned money, millions of Americans have 'cut the cord' and switched to streaming services.<br />But according to Business Insider, that might not be working out so well anymore.<br />Hulu told its 36 million subscribers Monday that it's increasing the price for its live television bundle by $10 a month.<br />Hulu + Live TV with ads will cost $64.99 per month--the same as YouTube TV. Hulu's service without ads will cost $70.99 a month starting December 18.<br />The hike has generated backlash among customers, who expressed frustration that their decision to cut the cord was becoming more and more expensive.