The pandemic has changed how retailers operate on Black Friday.<br />According to CNN Business, over 50% of customers feel anxious about being in brick and mortar location during the holiday. <br />They anticipate doing 64% of their shopping online. <br />Experts say that amping up online shopping could signal a more permanent shift in how Black Friday sales are done in the future. This includes: <br />-Duration: Black Friday deals usually start the day after Thanksgiving in-stores. Now they start online in October. <br />-More ways to pickup: Curbside pickup is booming in 2020, and it's estimated that it will increase during the holiday shopping season. <br />-More free shipping: With online shopping becoming the norm, free shipping is becoming standard.
