Snapchat to Award $1 Million to Creators With Most ‘Entertaining’ Posts.<br />On November 23, Snap Inc. announced the<br />launch of their new feature, Spotlight.<br />It will reportedly “shine a light” on “entertaining” posts created by the Snapchat community.<br />"We built Spotlight to be a place where anyone’s content can take center stage – without needing a public account or an influencer following." Snap Inc., via press release<br />In order to incentivize users to<br />engage with Spotlight, Snap Inc.<br />is awarding over $1 million<br />each day to creators.<br />Each day, the daily prize fund will be awarded<br />to one creator or multiple creators.<br />It all depends on Snap Inc.’s “proprietary formula,” which rewards creators based on the “total number of unique video views” received in a given day.<br />"Many Snapchatters will earn each day, and the ones who create the top Snaps within that group will earn the most for their creativity." Snap Inc., via press release<br />The reward program will reportedly<br />run until the end of 2020, at which<br />point it may be extended.
