Isabella Di Fabio In other words, what elements are important and what is each one for?<br />We are going to start with the different elements that you can use in your sales letter.<br /><br />The text or copywriting<br /><br />Content is the most important thing on a page focused on selling your product, the one that you should give more prominence to and the only one that has to be.<br /><br />It is with this text that you will be able to sell your product or service and with which you will show your potential client everything you can do for her.<br /><br />Isabella Secret Story of Video<br /><br />Video is an interesting element for certain occasions.<br />For example, when you want to sell software and you want to show your potential customer how it works on the inside, a video is really powerful.<br /><br />The images<br /><br />Images are content that should complement the text.<br />It is a content that you can take into account to show statistics, graphics or a screenshot.<br /><br />Isabella Di Fabio Secret Story of The image you use has to reinforce the text.