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Poorly-Wrapped Gifts Get a Better Response, Study Says

2020-12-07 24 Dailymotion

Poorly-Wrapped Gifts Get a <br />Better Response, Study Says .<br />University of Nevada researchers say <br />presents that are neatly wrapped <br />increase a recipient's expectations.<br />The analysis can be found in the <br />'Journal of Consumer Psychology.'.<br />Fans of the Miami Heat <br />were used in the study.<br />One group of fans was given <br />mugs with their team's logo.<br />Mugs with the Orlando Magic logo <br />were given to another group.<br />Positive reactions were noted <br />even when a Heat fan received <br />a Magic mug that was <br />wrapped poorly.<br />Our research found when gifts are wrapped neatly, and given to a friend, it raises the expectations of the gift inside, resulting in our friends liking the gift less, Study researcher Jessica Rixom, via 'New York Post'.<br />However, with sloppy wrapping, our friends set their expectations lower and will actually like the gift more, Study researcher Jessica Rixom, via 'New York Post'

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