Reddit Buys TikTok Rival Dubsmash.<br />Reddit's recent acquisition is its latest attempt <br />to remain relevant to younger audiences. .<br />Dubsmash will continue to have <br />its own brand and platform, .<br />but Reddit will aim to <br />integrate its creation tools.<br />The social media firm known primarily for its online forums praised Dubsmash as a “welcoming platform for creators and users who are under-represented in social media.”.<br />According to Reddit, females account for 70% of users on the video app, while Black American teens account for 25%.<br />Both Reddit and Dubsmash share a deep rooted respect for how communities come together, Reddit CEO Steve Huffman, via blog post.<br />Dubsmash elevates under-represented creators, while Reddit fosters a sense of community and belonging across thousands of different topics and passions, Reddit CEO Steve Huffman, via blog post
