Dunkin' Dunkin' took over social media in 2020.<br />It was everywhere, from its collaboration with trendy candle brand Homesick to a drink named after TikTok star Charli D'Amelio.<br />Drayton Martin, Dunkin's vice president of brand stewardship, told Business Insider that the chain wants to get people talking.<br />He wants people to say Wow, I didn't expect that from Dunkin'."<br />Martin said they worked hard to break peoples perceptions of Dunkin.<br />In late October, Dunkin' reported that US sales were up 0.9% in the third quarter.
