Hilaria Baldwin's career is in a downward death spiral.<br />She was caught faking Spanish heritage for over a decade.<br />The once popular influencer and lifestyle blogger's career is now in ruins as brands abandon her.<br />Cuties Baby Care Brand severed their partnership.<br />More companies are expected to fire Hilaria.<br />PR expert Eric Schiffer, chairman of Reputation Management Consultants, says Hilaria can salvage her career.<br />Schiffer says Hilaria's first mistake was not taking any responsibility for previously sharing misinformation about her identity.<br />"It's like watching someone set themselves at fire at breakfast because they've told an ocean of lies."<br />He told Fox Business "Her brand just took a massive credibility hit."<br />Schiffer said Hilaria concocted "this giant lie and did it because she thought there was a level of cool."<br />Schiffer also revealed the lies and cover up are a "kiss of death to her trust with the public."<br />The brand expert claimed Baldwin's current "dancing" around the issue is "not only devastatingly incompetent."<br />"She's radioactive with advertisers."
