The “Wściekle Szybka Premier League” campaign enlisted the expertise of Polish hip-hop legend OSTR, who joined iconic Canal + football panelists Twarowski and Nahorny to reinvigorate the traditional commentary. With his super quick pace and his extensive football expertise, OSTR’s inclusion was a hit, evoking massive media coverage, drawing 4million unique viewers to speciality episodes and doubling Premier League viewership on Canal +.<br /><br />Here, Magdalena, Creative Director, and Jan, Senior Strategic Planner, talk about the impressive campaign, which has led to OSTR becoming a permanent fixture on Canal +.
