#corporatesocialresponsibility #community #socialgood #csr <br /> <br />In this episode, Priya has a candid conversation with Manoj Balachandran who heads the CSR wing at IBM. Manoj educates us on what CSR (Corporate social responsibility) is all about , and its applications to society. He offers his input towards the SROI measurement tool (Social return of investment) its pros and cons and its application to CSR and the "feel good factor" involved in giving towards the community. <br /> <br />Manoj edifies us with the most successful campaigns in the market and the smaller companies (SME) in CSR , the criteria to getting mandated or eligible in CSR, and the assistance of NGO's in the same. The eagerness of employees seeking opportunities to engage in community development contributes to the Importance of CSR in the world today and more. <br /> <br /> ABOUT MONOJ BALACHANDRAN <br />Manoj Balachandran is based in Bangalore, India, and comes with over 22 years of overall work experience out of which 19 years in the IT industry. Manoj Heads the CSR Function for IBM India and South Asia. <br />In his previous avatars, Manoj has played Technology Leadership roles in the Cloud Migration and in Account Management within IBM. Manoj also had a 14 year stint in AT&T where he was the Senior Director of their India Operations and was the Center Head for AT&T’s Bangalore center. <br />Manoj’s core strength lies in building high performing teams primarily in the Application teams like ERP, eCommerce and Infrastructure space. Having started off as an Oracle Manufacturing Consultant, he has gone on to execute and further Lead several projects in this space across multiple product areas over the last 15 years with this business, including being a vertical head and the Center head of their India locations for AT&T. He has also been the global head of the SAP practice while at AT&T running their SAP practice worldwide. Now in the CSR space, his primarily interactions are with NGOs , NPOs and other government entities. <br /> <br />He is a self proclaimed fitness freak and a total outdoor person during his free time. His other hobbies include dance, music, swimming and badminton. <br /> <br />LinkedIn : https://www.linkedin.com/in/manojbalachandran/ <br /> <br />TIMESTAMPS <br /> Feel free to choose a chapter you want to skip in by clicking the timestamps below! <br />00:00 - Introduction <br />00:16 - Introduction of guest speaker <br />01:50 - Welcome Manoj Balachandran <br />08:15 - CSR strategy <br />16:00 - Social return of Investment (SROI) <br />22:40 - Cons of SROI <br />25:10 - ' Feel good factor ' <br />31:25 - Successful CSR campaigns <br />34:00 - Criteria for CSR <br />37:27 - Importance for CSR in todays world <br />43:00 - Conclusion
