The Weeknd Reveals Motive Behind <br />Yearlong Facial Transformation.<br />On February 3, The Weeknd opened up to ‘Variety’<br />about the bizarre facial transformations he underwent<br />to promote his latest album, ‘After Hours.’ .<br />Over the past year, The Weeknd had<br />gradually changed his appearance in music videos<br />and during public appearances.<br />He progressed from a "broken nose"<br />to a heavily-bandaged face and finally to<br />prosthetics portraying dramatic plastic surgery.<br />According to the 30-year-old star, the<br />aesthetics he chose were meant to represent<br />the “absurd culture of Hollywood.” .<br />The significance of the entire head<br />bandages is reflecting on the absurd<br />culture of Hollywood celebrity and<br />people manipulating themselves<br />for superficial reasons to please<br />and be validated. , The Weeknd, to 'Variety'.<br />He wanted his character to hit<br />“heightened levels of danger and absurdity”<br />as the music videos progressed. .<br />The Weeknd also revealed that he<br />intentionally chose for his final facial<br />transformation to be an unattractive look.<br />I suppose you could take that<br />being attractive isn’t important to me<br />but a compelling narrative is, The Weeknd, to 'Variety'.<br />Now, The Weeknd is seemingly back to<br />his normal self, as he appeared sans bandages or <br />prosthetics in Pepsi’s recently released Super Bowl ad.
