The pandemic has upended the way people buy—online retail has soared as high-street shops and malls close. Brands are now racing to exploit one of the most important weapons in the battle for buyers: their customers’ data.<br /><br />Read our special report on the future of shopping here: https://econ.st/2Q8XQC2<br /><br />Read more of our business coverage: https://econ.st/2OsXUw2<br /><br />Listen to “Money Talks” weekly podcast on markets, the economy and business: https://econ.st/3cC4lor<br /><br />How online sales are affecting supermarket profits: https://econ.st/3ctYwcE<br /><br />Are brands turning their backs on Amazon? https://econ.st/3cBLGZQ<br /><br />How Chinese e-commerce is evolving: https://econ.st/3cyMbnA<br /><br />Can physical stores adapt to the pace of e-commerce? https://econ.st/38KMCtX<br /><br />Why are warehouses becoming hot property? https://econ.st/3eJ3dSt<br /><br />Is e-commerce competition rising? https://econ.st/3tnFBah <br /><br />Has the “death of the supermarket” been exaggerated? https://econ.st/3eE38jb<br /><br />The new rules of competition in the technology industry https://econ.st/3vxe33U
