Four new vehicle architectures, a technology roadmap, a fresh global retail identity and the name of an all-new car – Lotus has delivered a series of major news announcements about the ongoing transformation of its business and brand.<br /><br />Outlining strategic direction and including new product announcements, it is a status update on Vision80, the plan launched by Lotus in 2018 soon after the company’s 70th anniversary. Based on three key pillars – transforming the business, revolutionising the product range and delivering results every year – Vision80 commits Lotus to meet its transformational targets by the time of its 80th birthday in 2028.<br /><br />And the verdict could not be clearer. As Lotus enters the fourth year of that plan, the transformation is on track and the company has emerged from a challenging 2020 intact and making great progress.
