Lego Celebrates Pride Month<br />With Launch of LGBTQ-Themed Set.<br />The set, named “Everyone Is Awesome,”<br />is inspired by the classic rainbow flag. .<br />It contains 346 pieces and 11 figures, each<br />with an assigned color of the rainbow. .<br />Matthew Ashton, the set’s designer,<br />said in a statement that he wanted to create<br />a model that “celebrates everyone.” .<br />I wanted to create a model that<br />symbolizes inclusivity and celebrates<br />everyone, no matter how they<br />identify or who they love, Matthew Ashton, via CNN.<br />Ashton went on to say the set was his way<br />of expressing “gratitude” for the love he<br />always receives from colleagues and fans. .<br />I am fortunate to be a part of a proud,<br />supportive and passionate community<br />of colleagues and fans. We share love for<br />creativity and self-expression through<br />Lego bricks and this set is a way to show<br />my gratitude for all the love and inspiration<br />that is constantly shared, Matthew Ashton, via CNN.<br />Lego had a busy year in 2020 after the pandemic <br />caused families to spend more time at home. .<br />Sales soared by<br />14 percent in the first half<br />of 2020, with operating<br />profit rising 11 percent to<br />$622 million as a result.
