Greenwashing is a form of marketing used to make seem the brand policies and goals environmentally friendly.<br />Putting more effort into marketing instead of actually reducing their impact.<br />Actually, it can even worsen environmental issues as it misleads well-intentioned consumers to the wrong path.<br />To know if a brand is greenwashing or not, you need to look at disparities between what they’re saying and what they’re doing.<br />Do your research about the brand and if necessary, ask information directly to it. If they truly are eco conscious, they’ll have no problem answering to you.<br />Brands now know that consumers require transparency but don’t get fooled with the wording.<br />Some will use numbers to misdirect you when it’s actually not enough to be considered as environmentally friendly.<br />Educate yourself on the good practices and uses to not misinterpret what the brand wants you to believe.<br />There are some companies that really worries about environment so it’s important to give them a chance to stand out.<br />Especially in front of others that just want to make more money taking advantage of the growing awareness to environmental problems.
