DeAndre Hopkins Is Launching a Cereal Brand <br />To Benefit Survivors of Domestic Violence.<br />The Arizona Cardinals wide receiver's new cereal is called DeAndre's Hop Box.<br />The honey-nut oat cereal was created in partnership with PLB Sports & Entertainment.<br />A portion of the proceeds will go to S.M.O.O.O.T.H. (Speaking Mentally, Outwardly Opening Opportunities Toward Healing).<br />S.M.O.O.O.T.H. was founded by Hopkins' mother, Sabrina Greenlee, a domestic violence survivor. .<br />The nonprofit, which seeks to educate and empower "as many women and children as possible through mentorship, counseling and outreach,".<br />also provides financial assistance <br />to those in need.<br />DeAndre's Hop Box will debut in the fall of 2021 at PLBSE.com and in Fry's Food Stores in Arizona
