Yelp To Highlight LGBTQ+ Businesses , During Pride Month.<br />A new attribute on the app will be available to<br />LGBTQ+ business owners starting this week.<br />When businesses open their Yelp for Business <br />account, the option to identify as an LGBTQ+-owned business can be found under Amenities.<br />Rainbow map pins will make LGBTQ+-owned <br />businesses accessible from the <br />home page or direct search.<br />Additionally, businesses can opt in to <br />an Open to All option, which will <br />also be noted with a rainbow map pin. .<br />Yelp will monitor business <br />pages that utilize the option, <br />removing any form of hate speech.<br />The number of Yelp users seeking LGBTQ+ businesses has increased by 150 percent over the last year.<br />We hope this new attribute empowers millions of LGBTQ-owned businesses across the country and encourages consumers to drive more dollars directly to the bottom line of <br />these businesses, Miriam Warren, Yelp Chief Diversity Officer, via 'Adweek'
