Hoy Buenos Aires the world’s first fireproof newspaper, designed to raise funds and awareness of the fires devastating the Argentina’s forests. <br /><br />The impactful campaign, created with SeSocio Financial Investments, supported the Firefighters’ Foundation of Argentina, by producing a fireproof and fire-focused print issue of Noticias de la Comarca, a local digital news platform in Patagonia.<br /><br />Here, María, explains the concept and heart behind the project and what it means to her to work on something so meaningful. <br /><br />
