Wheaties Celebrates 100th Birthday With Commemorative Muhammad Ali Box.<br />In honor of securing its place on America's breakfast tables for a century, .<br />"The Breakfast of Champions" is unveiling a series of commemorative cereal boxes.<br />The first collectible box features <br />boxing legend Muhammad Ali.<br />According to 'USA Today,' Ali was chosen for his <br />"six core principles of confidence, conviction, dedication, <br />giving, spirituality and respect reflected in his approach <br />to opponents inside and outside of the ring.".<br />According to 'USA Today,' Ali was chosen for his <br />"six core principles of confidence, conviction, dedication, <br />giving, spirituality and respect reflected in his approach <br />to opponents inside and outside of the ring.".<br />No one was quite like Muhammad Ali, beyond his unrivaled prowess in the boxing ring he was also an agent for social change, racial justice, and is remembered as a civil rights icon, Taylor Gessell, brand experience manager for Wheaties, <br />via news release.<br />We are proud to launch our commemorative series by honoring the valiant legacy of Muhammad Ali: The Greatest of All Time, Taylor Gessell, brand experience manager for Wheaties, <br />via news release.<br />Ali was also featured on <br />Wheaties boxes in 1999 and 2012.<br />The new commemorative box is available <br />now in major grocery stores
