Kim Kardashian , to Shut Down KKW Beauty and Relaunch, as a ‘Completely New Brand’.<br />Kim Kardashian took to<br />her social media accounts<br />on Tuesday to announce<br />that KKW Beauty would be<br />temporarily shut down.<br />The site will go offline<br />on Aug. 1 at midnight.<br />Her products will then eventually come back<br />online as a “completely new brand.” .<br />According to Kardashian, that new brand<br />will feature more “modern,” “innovative”<br />and “sustainable” looks.<br />We will be shutting down the<br />KKWBeauty.com site so that we can<br />come back to you under a completely new<br />brand with new formulas that are more<br />modern, innovative, and packaged in an<br />elevated and sustainable new look, Kim Kardashian, via Instagram.<br />Kardashian said she was “excited” to continue<br />the development and expansion of her brand.<br />I'm excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned, Kim Kardashian, via Instagram.<br />KKW Beauty first launched in June 2017, with<br />KKW Fragrances also unveiled months later.<br />KKW Beauty first launched in June 2017, with<br />KKW Fragrances also unveiled months later.<br />In June 2020, beauty organization<br />Coty acquired a 20 percent stake of<br />KKW Beauty valued at $200 million. .<br />At the time, Kardashian said the partnership would<br />allow her to “focus on the creative elements.” .<br />This relationship will allow me to focus<br />on the creative elements that I'm so<br />passionate about while benefiting from<br />the incredible resources of Coty, and<br />launching my products around the world, Kim Kardashian, via ‘People’
