Toyota Announces It <br />Won't Run Olympics Ads, CEO Won't Attend Opening Ceremony.<br />Toyota Announces It <br />Won't Run Olympics Ads, CEO Won't Attend Opening Ceremony.<br />Toyota made the announcement on July 19. <br />The company is a top sponsor of the Olympics.<br />We wanted to refrain from attending while people who were looking forward to the event cannot go now, Hideaki Honma, Toyota Representative, <br />via CNN.<br />In-person spectators have been banned from <br />Olympic venues in Tokyo in response to rising <br />rates of COVID-19 due to the Delta variant.<br />Toyota will run its regular ads <br />during the games. .<br />Representatives for the company claim <br />no Olympics ads had been planned.<br />A spokesman for the Tokyo Olympics <br />responded to news of the announcements <br />made by Toyota.<br />There must be a decision by each company in terms of ... how they should be able to convey their messages to public audiences from [their] own corporate [perspectives], Masa Takaya, Tokyo 2020 Spokesman, <br />via CNN.<br />The opening ceremony of the Olympics <br />is set to take place on Friday, July 23
