Popeyes Debuts New Chicken Nuggets, in Tandem With Food Donation Campaign.<br />The popular fast food chain debuts <br />its new chicken nuggets on July 27.<br />The debut campaign is called <br />"We come in piece. 8 piece.".<br />It refers to the new eight piece chicken <br />nugget meal offered by the company, .<br />as well as the company's public campaign <br />to bury the hatchet of the "chicken wars.".<br />The "chicken wars" refers to Popeyes' debut <br />of a wildly popular chicken sandwich in 2019, .<br />which was an instant competitor for fast food chains <br />such as McDonalds and Chick-fil-A. .<br />Social media lit up with customers trading barbs <br />over which company's chicken sandwich was the best.<br />The launch of our Chicken Sandwich was incredible, and we’re humbled by the amount of love and positive reviews, .., Bruno Cardinali, Popeyes Chief Marketing Officer, via Fox News.<br />... but at the same time many claimed that it started the <br />chicken wars, Bruno Cardinali, Popeyes Chief Marketing Officer, via Fox News.<br />Popeyes' chicken sandwich sold out <br />in just two weeks after its debut.<br />In the spirit of the new "We come in piece" campaign, Popeyes will purchase $1 million worth of <br />chicken nuggets from competing chains ...<br />... and donate them to the Second Harvest Food Bank <br />of Greater New Orleans and Acadiana. .<br />Popeyes has also pledged to match all donations <br />made by customers to the amount of $25,000
