In this video, We will talk about (CRO) Conversion Rate Optimization. What is CRO and Why is important for digital marketing? So, here we go! <br /> <br />Conversion Rate Optimization, one of the most important aspects of digital marketing today, is the entire process of removing bugs to conversion on a page. CRO is the process of increasing the conversion rate on a website or mobile app. It typically involves generating ideas on how to improve your website or app and then validating those ideas through A/B testing and multivariate testing.