Toys 'R' Us To Return as Small Boutiques , In More Than 400 Macy's Stores.<br />Toys 'R' Us To Return as Small Boutiques , In More Than 400 Macy's Stores.<br />Both companies announced the <br />new venture on Aug. 19.<br />Toys "R" Us will offer toys and games in both <br />Macy's stores and the Macy's catalog online. .<br />Our toy business grew exponentially for Macy’s <br />in the past year, Nata Dvir, Macy’s Chief Merchandising Officer, via NBC News.<br />Our partnership allows Macy’s to significantly expand our footprint in <br />that category, Nata Dvir, Macy’s Chief Merchandising Officer, via NBC News.<br />Toys "R" Us filed for Chapter 11 bankruptcy in 2017.<br />The company was forced to enter into liquidation after <br />a particularly harsh holiday season that year.<br />Parent company Tru Kids attempted to revamp <br />the brand in 2019 by opening two stores.<br />Those stores did not make it through the pandemic.<br />Target eventually took over the Toys "R" Us website, .<br />but the business relationship ended <br />in the summer of 2020.<br />Macy's executives hope that the addition of Toys "R" Us <br />to its brick-and-mortar stores will increase foot traffic, .<br />which could potentially lead to <br />increased sales in other parts of the store.<br />According to Macy's CEO Jeff Gennette, .<br />the company has its sight set on the "millennial mom."
