TikTok Beats YouTube , for Average Watch Time in US and UK.<br />TikTok Beats YouTube , for Average Watch Time in US and UK.<br />Data from App Annie, an app monitoring firm, revealed that average time spent on the apps per user is higher for TikTok.<br />Data from App Annie, an app monitoring firm, revealed that average time spent on the apps per user is higher for TikTok.<br />According to App Annie, TikTok has <br />"upended the streaming and social landscape.".<br />But since YouTube has more users,<br />it still holds the top spot for overall time spent.<br />According to the BBC, TikTok has about 700 million monthly users, while YouTube has roughly two billion.<br />According to the BBC, TikTok has about 700 million monthly users, while YouTube has roughly two billion.<br />However, the data only accounts <br />for Android phones and doesn't <br />include China, where TikTok <br />reigns supreme.<br />YouTube's mass audience means it's getting more demographics that are comparatively light internet users... it's just reaching everyone who's online, Jamie MacEwan, Enders Analysis, via the BBC.<br />TikTok was spending big to attract users, but they were not necessarily hanging around for long compared to other social media, Jamie MacEwan, Enders Analysis, via the BBC.<br />Now we know that in the US and UK, TikTok has overhauled YouTube, and is reeling in Facebook... that's a huge seal of approval, Jamie MacEwan, Enders Analysis, via the BBC.<br />Since 2020, TikTok is also the most downloaded among social, communication, photo, video and entertainment apps.<br />According to App Annie, apps that support live-streaming, including TikTok, are promoting a surge in money spent on creators
