Taco Bell Rolls Out , New Taco Subscription .<br />The fast-food chain has introduced the <br />Taco Lover's Pass in Tuscon, Arizona, <br />in 17 locations. .<br />With the pass, customers can order one crunchy taco, soft taco, spicy potato soft taco or Doritos Locos taco per day for 30 days straight ...<br />With the pass, customers can order one crunchy taco, soft taco, spicy potato soft taco or Doritos Locos taco per day for 30 days straight ...<br />... using Taco Bell's app. .<br />The Taco Lover's Pass ranges in price <br />from $5 to $10 a month. .<br />Taco Bell is hoping the new subscription will generate more daily customers.<br />Restaurants like Burger King tried a similar subscription model.<br />where they charged $5 a month for a coffee subscription to promote their new breakfast offerings. .<br />It was discontinued several months later. .<br />Panera Bread launched an unlimited coffee and tea subscription for $8.99 a month in 2020.<br />CNBC reports that the program has over half a million subscribers in less than a year. .<br />Shares of YUM, which owns Taco Bell, Pizza Hut and KFC, has risen 18% this year, bringing their market value to $37.9 billion.
