Lego Vows To Remove , Gender Bias From Its Toys.<br />The toymaker made the announcement on <br />Oct. 11 after research found girls were <br />being limited by gender stereotypes. .<br />Lego said it doesn't want children's <br />ambitions to be restricted by gender.<br />The company will ensure any child, <br />regardless of gender identity, feels they <br />can build anything they like.<br />It is not yet known how Lego intends <br />to bring about these changes.<br />but it was revealed to NBC News that the company's product and marketing department has shifted to focusing on "passions and interests.".<br />The benefits of creative play such as building confidence, creativity and communication skills are felt by all children and yet we still experience age-old stereotypes that label activities as only being suitable for one specific gender, Julia Goldin, chief product and marketing officer, via statement.<br />Pragya Agarwal, behavioral scientist and visiting professor of inequities and social justice at England's Loughborough University, weighed in on the matter.<br />The idea that girls <br />and boys play or <br />should play with <br />different toys is <br />harmful — it <br />reinforces harmful <br />stereotypes, Pragya Agarwal, via NBC News.<br />Meanwhile, on Oct. 9, California became the first state to require large department stores to display products such as toys in gender-neutral ways
