Naxum Reviews product sampling methods for referral marketing.<br /><br />On our live review session, Katie Morgan from Lifebrook share’s her story and how the team at Lifebrook powerfully uses product sampling to build their customer base.<br /><br />Questions from the session:<br /><br />1) Why Lifebrook, what prompted you and the family to start the company?<br /><br />2) Why Sampling, what prompted you to create a sampling program?<br /><br />3) What tips would you share with anyone else who is thinking of creating a sampling program today?<br /><br />Lessons to Learn:<br />1 – Think through the prospects experience:<br /><br />– What do you want the prospect to feel when they receive the sample?<br /><br />– What is the outcome you are seeking of sending the sample to a prospect?<br /><br />– How much of your product does the prospect need to consume to be able to take steps toward your desired outcome?<br /><br />2 – Think through your promoters experience:<br /><br />– How do you want the promoters to share the samples?<br /><br />– Will you ship the products out yourself? Or will you have your promoters<br />ship them out?<br /><br />– Who will pay for the samples? Will you have your promoters earn/buy credits for sending samples? Or will the prospect pay for part of the sample cost or even shipping costs to experience the product?<br /><br />– What follow-up tools do you want to put together around your sample experience to empower your promoters to follow up and close the sale?<br /><br />Your Next Steps:<br /><br />To learn more about product sampling in direct sales, visit www.naxum.com and book a demo with our team to see the platforms exceptional referral marketing companies deploy in the space.<br /><br />To learn more about Lifebrook, visit www.lifebrook.com
