Consumers May Be , Disappointed in This Year's , Black Friday Sales.<br />'Bloomberg' reports that this year's Black Friday sales may not have the same eye-catching deals that consumers have come to expect. .<br />Global supply chain disruptions <br />are reportedly the reason for a noticeable <br />shortage of great sales. .<br />Global supply chain disruptions <br />are reportedly the reason for a noticeable <br />shortage of great sales. .<br />Many retailers have had to reduce <br />promotions in order to protect profit margins <br />amid higher costs for shipping goods. .<br />According to 'Bloomberg,' large retailers like <br />Target and Amazon who are less affected by shipping disruptions started annual promotions <br />in October to meet high consumer demand.<br />According to 'Bloomberg,' large retailers like <br />Target and Amazon who are less affected by shipping disruptions started annual promotions <br />in October to meet high consumer demand.<br />Adobe says that discounts this year for electronics, sporting goods and electrical appliances were lower than previous years. .<br />Adobe says that discounts this year for electronics, sporting goods and electrical appliances were lower than previous years. .<br />Discounts for TVs and furniture were <br />found to be similarly lower, while the <br />cost of DIY products have actually risen. .<br />Discounts for TVs and furniture were <br />found to be similarly lower, while the <br />cost of DIY products have actually risen. .<br />According to 'Bloomberg,' while supply chain disruptions may pass, rising inflation may mean that consumers will have to expect to pay more. .<br />Retailers now have an opportunity to reset flagging profitability by permanently reducing the magnitude of annual sales like Black Friday. .<br />Currently, consumers' lockdown savings and wage gains are boosting household spending power. In years to come, rising prices may limit holiday budgets. .<br />Currently, consumers' lockdown savings and wage gains are boosting household spending power. In years to come, rising prices may limit holiday budgets. .<br />'Bloomberg' points out that retailers need to find the right balance between safeguarding profits and offering bargains consumers in the U.S. have come to expect.