This for children cars best funny video Best children cars videosvSkip to playerSkip to main contentSkip to footer <br /><br /><br /><br />Profile <br /><br /><br />1 <br /><br /><br /><br /><br />4 weeks ago ServiceNow CMO Colin Fleming Makes A Case For Doing Less, Exceptionally <br /><br />Forbes <br />Follow <br /><br />Description <br /><br />ServiceNow CMO Colin Fleming Makes A Case For Doing Less, Exceptionally <br /><br />Forbes <br />Follow <br />In this episode, Colin and I talk about why he drove a strategic shift from product-led marketing to brand-led, the end of the funnel, what all marketing—and buying—has in common, and how simplicity can help anchor marketing in times of great complexity. <br /><br />Subscribe to FORBES: <br />https://www.youtube.com/user/Forbes?sub_confirmation=1 <br /><br /><br />:00 - Introduction: Why We Shifted from Product-Led to Brand-Led Growth <br />1:52 - How to Convince a Skeptical CFO of Your Brand's Value <br />5:21 - Using 'Inconvenient Truths' to Drive Long-Term Strategy <br />8:12 - Orchestrating Short-Term Wins and Long-Term Brand Building <br />10:29 - Why We Cut Lead Generation by 50% (And It Worked) <br />13:21 - The B2B Marketing Funnel is Dead. Here's What We Do Instead. <br />15:44 - What B2C Can Learn from B2B (and Vice Versa) <br />18:25 - Why Has B2B Marketing Traditionally Been So Bad? <br />21:04 - 'Project Marie Kondo': How We Cut 200 Campaigns Down to 6 <br />24:50 - Finding Your DNA: How to Create Differentiated Work <br />27:32 - Lessons from a Former Race Car Driver <br />30:57 - Why You Have to Embrace Strategic Risk <br />33:17 - When AI Does the Work, Brand IS the Work <br />36:31 - How to Build Brand Trust in a Trustless World <br /><br />Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: <br /><br />https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript <br /><br /><br />Stay Connected <br />Forbes newsletters: <br />https://newsletters.editorial.forbes.com <br /><br />Forbes on Facebook: http:// <br />fb.com/forbes <br /><br />Forbes Video on Twitter: <br /><br />More From Forbes: <br />http://forbes.com <br /><br />Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success. <br />Category <br /><br />🛠️ <br />Lifestyle <br />Transcript <br /><br />Display full video transcript <br /><br />4:37 <br />| <br />Up next <br />This Technology Could Finally End Animal Testing <br />Forbes <br />1 day ago <br /><br />4:58 <br />Why Intel Worked With Chinese Firms Sanctioned For Enabling Human Rights Abuses <br />Forbes <br />1 day ago <br /><br />5:01 <br />AI Stocks Are Giving Investors Dot-Com Déjà Vu <br />Forbes <br />4 hours ago <br /><br />54:06 <br />Unilever Chief Growth & Marketing Officer On Winning Hearts, Minds—And Machines <br />Forbes <br />32:45 <br />Why Marques Brownlee Thinks 'Going Viral Is Overrated' | Top Creators Show <br />Forbes <br />7 months ago <br />25:04 <br />He Built A $800 Million Cannabis Business—Now He’s Tack
