Amazon To Open , Brick and Mortar Clothing Store.<br />CNN reports that the retail giant is starting a new venture, a physical clothing store.<br />CNN reports that the retail giant is starting a new venture, a physical clothing store.<br />The new store will <br />be called Amazon Style.<br />Amazon Style will reportedly <br />open its flagship location at a high-end shopping complex in Los Angeles.<br />The news may come as a surprise to some, but market experts say in-store purchases still account for over 85% of retail sales <br />in the United States.<br />Amazon officials say they believe shoppers often prefer to feel and try on clothes before making a purchase.<br />Amazon officials say they believe shoppers often prefer to feel and try on clothes before making a purchase.<br />Customers enjoy doing a <br />mix of online and in-store shopping. And that's no <br />different in fashion. , Simoina Vasen, managing director of Amazon Style, via CNN.<br />Amazon hopes its new brick and <br />mortar option can offer customers a <br />"truly unique experience.".<br />Amazon began selling <br />clothes online in 2002.<br />Since then, the company has grown <br />into the largest clothing retailer <br />in the United States.<br />As of December 2020, Amazon was operating <br />611 physical stores in North America, namely <br />Whole Foods and cashier-less Amazon Go locations.<br />As of December 2020, Amazon was operating <br />611 physical stores in North America, namely <br />Whole Foods and cashier-less Amazon Go locations
