Three days with Rihanna in Paris as she launches her first Fenty pop up store. This is the first time in more than 30 years that LVMH creates a new brand from scratch, hiring dozens of creatives and executives, and creating a new e-commerce platform.<br /><br />Business stakes are high but Rihanna shows up every day for the countdown to the launch. <br /><br />The Fenty pop up store was open in Paris on 10 rue de Turenne until June 2 2019.<br /><br />This is BUSINESS MODEL : RIHANNA'S FENTY !<br /><br />WITH English & French SUBTITLES (as usual) !<br /><br />MY LATEST VIDEOS : <br />THE INCREDIBLE DIOR CRUISE!<br />https://www.youtube.com/watch?v=1uKHo...<br /><br />SUBSCRIBE 〉 https://tinyurl.com/y3fcc8ov<br />INSTAGRAM 〉 https://www.instagram.com/loicprigent/<br />TWITTER 〉https://twitter.com/loicprigent<br /><br />Filmed with Julien Da Costa<br />Edited by Konstantin Maslakov<br />Production Deralf : Natacha Morice<br />Postproduction Victor Bonnard<br /><br />#RIHANNA #FENTY #LVMH
