Beijing Olympics , Receives Lowest Broadcast Ratings , Ever for a Winter Games.<br />'The New York Times' reports that <br />the Beijing Olympics had the lowest number <br />of prime-time viewers of any Winter Games. .<br />'The New York Times' reports that <br />the Beijing Olympics had the lowest number <br />of prime-time viewers of any Winter Games. .<br />NBCUniversal platforms only saw <br />11.4 million viewers per night. .<br />In comparison, the Pyeongchang Games <br />in 2018 had 19.8 million viewers nightly. .<br />Over two weeks of coverage, 160 million <br />viewers tuned in to watch the games. .<br />According to 'The New York Times,'<br />the 2022 games seemed to lack the <br />inspirational qualities that draw in viewers. .<br />According to 'The New York Times,'<br />the 2022 games seemed to lack the <br />inspirational qualities that draw in viewers. .<br />Geopolitical tensions also cast a shadow over this year's Olympics,<br />including the Russia Ukraine crisis, despite Chinese <br />attempts to scrub the Games of political overtones. .<br />Geopolitical tensions also cast a shadow over this year's Olympics,<br />including the Russia Ukraine crisis, despite Chinese <br />attempts to scrub the Games of political overtones. .<br />The Olympics brand is really struggling. <br />A lot of people don’t feel that <br />emotional connection anymore, Tang Tang, Media professor at Kent State <br />University, via 'The New York Times'.<br />Audiences watch the Olympics for the <br />stories. They need that superhero story, <br />that star quality. They don’t really see <br />the Olympics as a true sporting event, <br />but rather as something more personal, Tang Tang, Media professor at Kent State <br />University, via 'The New York Times'.<br />Audiences watch the Olympics for the <br />stories. They need that superhero story, <br />that star quality. They don’t really see <br />the Olympics as a true sporting event, <br />but rather as something more personal, Tang Tang, Media professor at Kent State <br />University, via 'The New York Times'.<br />Similarly, the Tokyo Olympics garnered <br />the smallest audience since 1988, when <br />NBCUniversal began covering the Games. .<br />Similarly, the Tokyo Olympics garnered <br />the smallest audience since 1988, when <br />NBCUniversal began covering the Games. .<br />Prior to the beginning <br />of the Winter Games, NBCUniversal warned <br />advertisers to expect lower ratings. .<br />Prior to the beginning <br />of the Winter Games, NBCUniversal warned <br />advertisers to expect lower ratings. .<br />4.3 billion minutes of the Beijing Games <br />streamed across digital and social media, <br />became the most-streamed Winter Games. .<br />4.3 billion minutes of the Beijing Games <br />streamed across digital and social media, <br />became the most-streamed Winter Games.
