If you've heard it once, you've heard it a million times: CONTENT IS THE KING.<br /><br />Does this mean that all you have to do is keep publishing blog articles until you build up enough of a cache to make your site a superpower?<br /><br />Not exactly. <br /><br />Over time, your blogs get stale and they don't have the SEO capacity that they once did. That doesn't mean all your past work is going to waste, though.<br /><br />Repurposing content is a way to use your previous blogs and strengthen them so they work harder for your SEO.
