PlayStation Announces Plan, to Add In-Game Advertisements, to Free-to-Play Games.<br />PlayStation Announces Plan, to Add In-Game Advertisements, to Free-to-Play Games.<br />IGN reports that PlayStation has joined <br />Xbox in planning to include more <br />advertisements in free-to-play games. .<br />Last week, Xbox announced plans to launch its own advertising program by the third quarter of 2022. .<br />Now, Advertising Insider reports that <br />Sony has announced its own plans to <br />incorporate real-life ads into games.<br />This could appear as <br />real-life advertisements <br />on virtual in-game billboards.<br />IGN reports that Sony is also looking into a reward system where players would receive in-game items in exchange for watching ads and promotions.<br />According to sources in the Advertising <br />Insider report, Sony has a strict vetting process <br />in place for selecting possible ad partners. .<br />According to sources in the Advertising <br />Insider report, Sony has a strict vetting process <br />in place for selecting possible ad partners. .<br />This vetting process reportedly weeds out <br />any companies that collect personal information <br />like email addresses and names. .<br />IGN reports that concerns have been raised about the program, including how companies will be able to track gamers and their purchasing habits.<br />On the other hand, some advertisers may <br />want to avoid associating their products <br />with games that have violent content.<br />IGN reports that Sony's new ad program <br />is scheduled to launch by the end of 2022.<br />The trend for including advertising into games has increased in recent years with varied success.<br />EA chose to remove ads from 'UFC 4' in response<br />to fan outcry, while 'NBA 2K21' successfully <br />added unskippable ads to its loading screens. .<br />EA chose to remove ads from 'UFC 4' in response<br />to fan outcry, while 'NBA 2K21' successfully <br />added unskippable ads to its loading screens.
