EA Sports and FIFA , Sever Video Game Ties , After 2 Decades.<br />EA Sports and FIFA , Sever Video Game Ties , After 2 Decades.<br />The current deal between Electronic Arts (EA) and the organization that oversees all of soccer was set to end after the World Cup in Qatar.<br />It has been extended to encompass the Women's World Cup next summer.<br />After that, the FIFA video game will be rebranded as EA Sports FC.<br />The game has become a global phenomenon over the past decades, currently played by 150 million people.<br />While the nature of the game will not change much, the rebranding of a franchise equal to more than $20 billion in sales is significant.<br />If you’re breaking a relationship that goes back over 20 years there will be consequences, Gareth Sutcliffe, Enders Analysis, <br />via 'The New York Times'.<br />The split is reportedly due to FIFA's monetary expectations as well as contractual differences.<br />It was really about how can we do more for the players, more for the fans, how can we offer them more modalities to play, , Andrew Wilson, EA Sports CEO, <br />via 'The New York Times'.<br />... how can we bring more partners into the game, how can we expand beyond the bounds of the traditional game, Andrew Wilson, EA Sports CEO, <br />via 'The New York Times'.<br />Analysts say that the bulk of the consequences of the split fall at the feet of FIFA.<br />EA will continue to motor on: , Gareth Sutcliffe, Enders Analysis, <br />via 'The New York Times'.<br />They have got all the technological smarts, the creative implementation of an absolutely fantastic football game — and it really is fantastic. , Gareth Sutcliffe, Enders Analysis, <br />via 'The New York Times'.<br />But what do FIFA have? Their name. And then what?, Gareth Sutcliffe, Enders Analysis, <br />via 'The New York Times'.<br />Despite the split, the companies may continue to work together when it comes to the World Cup.<br />We’d love to continue to represent the World Cup <br />through the game, Andrew Wilson, EA Sports CEO, <br />via 'The New York Times'
