American photo and video sharing platform Instagram has rolled out a visual refresh for its logo this week. The new logo is a slightly tweaked version of the previous one as it is brighter. <br /><br />Instagram says the refresh is designed to embrace continued evolution and to help it create more immersive and inclusive experiences, as per Tech Crunch. <br /><br />This new typeface is called ‘Instagram Sans’ and was inspired by Instagram’s logo. The company noted that the font was inspired by squares and circles, or "squircles."<br /><br />It also includes multiple global scripts. Instagram said Instagram Sans is a contemporary remix of grotesque and geometric styles. Among the new fonts are Instagram Sans Regular, Bold, Light, Medium, Condensed and Condensed Bold. <br /><br />According to Tech Crunch, Instagram stated that the gradient was re-imagined using a 3D modelling process. In terms of the new full-screen marketing layout, Instagram said it's designed to be "content-forward" and celebrate simplicity.
