Samsung has just reached its highest global smartphone market share in five years. In April 2022, Samsung was the best-selling smartphone brand with a market share of 24% — the highest it’s been since June 2017.<br /><br />Once again, the Galaxy S22 series and lower-cost Galaxy A phones weres the source behind this newfound success. Samsung hasn’t reached this level of global dominance since April 2017. Back then, it had a market share of 25%.<br /><br />Samsung was only 1% shy of topping that record in April 2022. And while Samsung’s market share skyrocketed to 24% in terms of phone sales, Apple’s plummeted to 15%. Apple was followed by Xiaomi, the latter of which held 12% of global smartphone market sales in April.<br />Aside from the Galaxy S22 and Galaxy A smartphones being great products, Samsung’s positive outcome was driven by several other factors, such as robust supply chain management and a healthy supply-demand balance.<br /><br />Samsung also made a huge impact in India, and attractive promotions in core markets, including Latin America, have also helped the company expand its presence.<br /><br />“Going forward, Samsung is likely to retain the leadership position in the global smartphone market in Q2” predict Counterpoint Research analysts, adding that the foldable segment also has a lot of potential for the Korean tech giant.<br /><br />Samsung is gearing up to release the Galaxy Z Fold 4 and Galaxy Z Flip 4 in August-September.
