Is saving ‘face’ as important for negotiators in Western cultures as it is for those in the East?<br /><br />While ‘face’, or the need for interpersonal recognition, maybe more overtly recognised in the East, it is also an important component impacting on negotiation outcomes in the West.<br /><br />Even though the other side’s proposal is acceptable, we sometimes see negotiators holding unnecessarily strongly to a position because they want to avoid the appearance as well as the feeling of backing down.<br /><br />Learn more here: negotiate.org/does-face-impact-on-negotiation/
