Instagram and Facebook Feeds , To Show More Accounts Users Don’t Follow.<br />'Insider' reports that <br />on July 27, Meta CEO <br />Mark Zuckerberg <br />hopped on a call <br />with investors.<br />He said users will see double the amount <br />of Instagram and Facebook feed content <br />from others they don't follow. .<br />Social content from people you know <br />is going to remain an important part of the experience and some of our most differentiated content, but increasingly we'll also be able to supplement that with other interesting content <br />from across our networks, Mark Zuckerberg, Meta CEO, via call with investors.<br />Zuckerberg said that currently, 15% of Facebook feed content and "a little more that that" on Instagram was provided by Meta's recommendation algorithm. .<br />The change comes as <br />Instagram attempts to keep up with TikTok, <br />particularly when it comes to Reels.<br />'Insider' reports that TikTok's "For You Page," which suggests content it thinks users will enjoy, .<br />'Insider' reports that TikTok's "For You Page," which suggests content it thinks users will enjoy, .<br />was primarily responsible for the <br />platform's increase in popularity.<br />A similar approach appears to be part of Zuckerberg's game plan.<br />A similar approach appears to be part of Zuckerberg's game plan.<br />Reels engagement is also growing quickly. This quarter we saw a more than 30% increase in the time that people spent engaging with Reels across Facebook and Instagram, Mark Zuckerberg, Meta CEO, via call with investors.<br />Many creators have expressed frustration at Instagram's push for Reels, citing a desire to stick to the platform's original photograph layout.<br />Kylie Jenner and Kim Kardashian have even spoken out about it, posting Stories calling on the company to "Make Instagram Instagram Again."
