PepsiCo Buys , $550 Million Stake in Celsius.<br />PepsiCo Buys , $550 Million Stake in Celsius.<br />CNBC reports that on Aug. 1, PepsiCo announced its investment in the energy drink maker.<br />CNBC reports that on Aug. 1, PepsiCo announced its investment in the energy drink maker.<br />Celsius shares rose 8% that morning, increasing its market value to $6.7 billion. .<br />Celsius shares rose 8% that morning, increasing its market value to $6.7 billion. .<br />Pepsi now has a minority stake <br />of about 8.5% in Celsius. .<br />CNBC reports that the company, which advertises <br />its products as "healthy" energy drinks.<br />had monumental growth amid the pandemic.<br />The company's revenue skyrocketed 217% <br />to $123.5 million in the first quarter.<br />CNBC reports that outside of alcohol, energy drinks comprise one of the fastest-growing beverage sectors. .<br />As more people turn away from soda, Pepsi has been trying to get in on the energy drink craze.<br />In 2020, the company bought <br />Rockstar for $3.85 billion, .<br />which Celsius overtook as the <br />nation's fourth most-popular energy drink.
