Japan Launches Campaign , to Encourage Young People , to Consume More Alcohol.<br />CNN reports that the Japanese government <br />has launched a contest to find new ways <br />to encourage young people to drink more.<br />CNN reports that the Japanese government <br />has launched a contest to find new ways <br />to encourage young people to drink more.<br />Bars and other locations that sell alcohol have been hit <br />hard by COVID restrictions, causing sales and liquor tax <br />revenues to plunge in the world's third-largest economy.<br />Bars and other locations that sell alcohol have been hit <br />hard by COVID restrictions, causing sales and liquor tax <br />revenues to plunge in the world's third-largest economy.<br />The Japanese government's proposed <br />solution, the "Sake Viva!" campaign, will be <br />overseen by the National Tax Agency.<br />The campaign invites participants <br />to submit ideas for how to "stimulate <br />demand among young people" for alcohol. .<br />The proposed ideas can include new services, promotional <br />methods, products, designs and even sales techniques <br />utilizing the metaverse or artificial intelligence.<br />According to the tax office, <br />applications will be <br />accepted until September 9.<br />The winner of the contest <br />will receive support for their <br />concept to be commercialized.<br />While the closure of bars throughout the pandemic <br />drove "household consumption" up, the figures were <br />unevenly distributed among different age groups.<br />According to the Ministry of Economy, Trade and Industry, approximately 30% of people between the ages of 40 and 60 drink at least three days a week.<br />However, just 7.8% of people <br />in their 20s drank regularly.<br />In this way, the decline in drinking habits <br />year by year is thought to be having an effect <br />on the shrinking of the domestic market, Japanese Ministry of Economy, Trade and Industry, via CNN
